![]() Your strategic vision, strong leadership skills, and ability to foster collaboration within the team will be critical in driving our brand to new heights of success.Results Measured by the Following Responsibilities:Develop and Implement Marketing Strategy:Collaborate with the senior management team to define marketing objectives, strategies, and tactics that align with overall company goals spanning B2C and B2B efforts.Conduct market research and competitive analysis to identify opportunities for growth and develop targeted marketing campaigns.Team Leadership and Management:Lead and inspire a team of marketing professionals, providing mentorship, guidance, and constructive feedback to foster their professional development.Collaborate with external stakeholders and joint venture partners to grow the business.Allocate resources effectively, manage workloads, and set clear performance goals to ensure the team's success.Brand Management:Working with Brand Director, will maintain and enhance our brand image, ensuring consistent, high-quality results across all marketing channels and materials.In partnership with Brand Director, oversee the creation of compelling and persuasive content that communicates our brand's unique value proposition.Digital Marketing:Drive the development and execution of digital marketing strategies, including SEO, SEM, email marketing, social media, and other relevant channels.Utilize analytics and data-driven insights to optimize marketing campaigns and drive improved performance.Advertising and Promotions:Collaborate with the creative team to conceptualize and execute effective advertising campaigns, both online and offline.Monitor advertising budgets and analyze ROI to ensure cost-effective utilization of resources.Event Planning and Sponsorships:Coordinate and oversee marketing efforts related to company events, trade shows, and sponsorships to enhance brand visibility and generate leads.Budget Management:Manage the marketing budget, track expenses, and allocate resources efficiently to maximize returns on investment.Marketing Analytics and Reporting:Monitor and analyze marketing performance metrics, providing regular reports to the senior management team, and making data-driven recommendations for improvements.Skills and Qualifications:Bachelor's degree in Marketing, Business Administration, or a related field, required Master's degree preferred.Proven experience in marketing management, with at least 10 years leading a marketing team in retail healthcare or retail industries, required.Demonstrated success in developing and executing marketing strategies that drive business growth across both B2B and B2C segments.Strong understanding of digital marketing channels, SEO/SEM, content marketing, and social media.Excellent leadership, communication, and interpersonal skills.Analytical mindset with the ability to interpret data and insights to make informed decisions.Creative thinker with the ability to innovate and adapt to evolving market trends.Proficiency in marketing software, analytics tools, and project management platforms.As a fast-growing private company, Solis values executives who are highly collaborative, cross-functionally engaged and transparent leaders. ![]() ![]() You will be responsible for overseeing all marketing activities and guiding a team of marketing professionals to deliver outstanding results. As we expand our market presence, we are seeking a talented and experienced Vice President of Marketing to spearhead our marketing efforts and lead a team of dedicated professionals.Role Overview: As the Vice President of Marketing, you will play a crucial role in defining and executing our marketing strategies to achieve our business goals. We are dedicated to achieving excellence through strategic marketing initiatives that enhance our brand image, drive customer engagement, and maximize revenue growth. Come join our team and be part of game changing innovation in women’s preventative health!Company Overview: Solis is a dynamic and innovative healthcare company committed to delivering the very best mammography experience for women in the U.S.
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